free people

Visual Merchandising sample of my work for URBN, Inc. I originally worked part-time at Free People while still in college (2022), before moving to FP Movement for the new store opening at Fashion Valley in San Diego (2023). It was there that I realized how much I enjoy athleisure and lifestyle brands. After graduating, I found my way back to the company full-time. I worked at Urban Outfitters before being promoted to work on the Free People new store opening as Visual Merchandising Manager in La Jolla, CA, doing visuals, orchestrating the store setup alongside a creative team from HQ (2025).