Merchandising

Visual Merchandising sample of my work for URBN, Inc. I originally worked part-time at Free People while still in college (2022), before moving to FP Movement for the new store opening at Fashion Valley in San Diego (2023). It was there that I realized how much I enjoy athleisure and lifestyle brands. After graduating, I found my way back to the company full-time. I worked at Urban Outfitters before being promoted to work on the Free People new store opening in La Jolla, CA, doing visuals, orchestrating the store setup alongside a creative team from HQ (2025).